Medio: Adweek

Fecha: 26 enero 2016

women-not-objects-hed-2016

Agency Vows to Stop Objectifying Women in a Great Video Mocking Truly Egregious Ads

One agency is promising to quit one of advertising’s worst habits—objectifying women.

Manhattan-based Badger & Winters is making its case with a new video, titled “We Are #WomenNotObjects.” The two-and-a-half-minute clip features women holding up extreme—but sadly common—examples of sexist ads, while offering dry critiques of what they literally convey.

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